Perkzilla Review : A Game Changer in Referral Marketing

Perkzilla is a viral contests and marketing platform that can help you grow your brand at every stage of your business.

With its viral campaigns and dynamic automation capabilities, you can use your existing audience to generate new leads and keep people engaged while growing your social presence. Referral programs and campaign performance measurement tools makes it easy to increase traffic to your website. Plus, with tons of templates, colour schemes, layouts and ability to edit your forms, widgets, and landing pages in real-time, you can easily customize your campaigns to your liking before making them live.

Once signed up, you will be directed to Perkzilla’s Getting Started Guide which comes in handy for newbies to quickly get familiar with the interface. Let’s dive into PerkZilla Review and walkthrough.

To create a campaign click on New Campaign to start the walkthrough wizard. Perkzilla offers six different goal oriented campaign types.

Campaign Types

• Contests : Competition between users to see who can grow your business fastest.
• Giveaways : Collecting new signups by offering incentives.
• Refer-A-Friend : Referral Program to get new leads
• Early Access : Get users promote your brand to move up in the waitlist.
• Social awareness : Grow your social presence with incentives for active sharing and growing your audience.
• Drive More Traffic : Get more referral traffic to a landing page or post by awarding points per action your visitors take.

Campaign Basic Details

After selecting campaign type you will need to give it a name and set up campaign duration.

Rewards & Prize Delivery

You can also edit Prize name, Description, Prize Image and No. of Winners. In the next step you’ll have to specify how your users can actually claim their reward. Perkzilla offers 3 Prize Delivery Methods Coupon Code, Delivery URL or other Instructions.

Winner Selection

• Based on Leaderboard : Participants with most points or entries wins.
• Probability Based : Selection is weighted based on total entries.
• Randomly : Select winners Randomly regardless of entries.

Capturing Participant Details

Form customization is little bit limited but it simply gets the job done with

• Participant Email Only
• Name + Email Address
• First Name + Last Name + Email Fields. We can also customize labels, placeholders and consent checkbox in form settings.

Actions Builder for Bonus Entries

PerkZilla has an abundance of actions that your participants can use to earn extra points or contest entries in your campaign. Some of the popular actions are as follows :

• Facebook/ Instagram/ YouTube Video Checkout
• Write a Testimonial/ Review
• Answer a Question
• Visit our Facebook Page/ Instagram Account / YouTube Channel
• Visit Custom URL (Verified Action)
• Share Referral Link via Facebook, Instagram, Reddit, WhatsApp,, Twitter, LinkedIn, Email, Pinterest. You can even configure and add the <meta tags> from the Additional Settings area before the close of your </head> section.

While many popular actions like Tweet, Follow Social Media Channels would be coming soon in action builder.

Verified Action

This option allows to auto verify participants actions r also manual verification to give additional entries or points for the contest. In PerkZilla you will see 3 options for Two-Step Verification

• Auto-approve All : Automatically approve completed tasks and credit entries or points in Participants account.
• Specific Answer : Enter Correct Answer to redeem Points.
• Manual Approval : Approve each completed task by manual verification.

Auto Fraud Detection

Fraud centre detects  fraud status based on IP Address and Signup history. It shows Low, Medium and High Risk Users and also blacklists users based on campaign authenticity score. This system is helpful for spam prevention and restricting fake traffic to some extent.

Live Editor

One of the best things about PerkZilla is that you can edit or translate any part of the front-facing widget and form in real time.

Simply point and click to make changes, and your changes will be automatically saved. You can even click to change background images, modify the color scheme, choose from preset templates and toggle on/off layout options.

The downside is PerkZilla don’t have a full fledged landing page builder for the campaign and the templates just differs in colour schemes and not based on elements.

Analytics

Analytics shows Total Signups, Direct/Referral Signups Breakdown, Viral Multiplier, Total visits, Shares and Action, List of Participants (Name, Email, Referrals, Actions, Points, Source etc.) . But there’s no option to search across the leads, filter by source so this part can be improved.

Automation Center

Once you have completed campaign set up, you can trigger automations based on users status and activity using automation tools. You can also customize email templates.

• Rewards : When a user gets [x] referrals or points, send this reward.
• Notify : Sends a message to all users on specific ate or [x] days from signup or campaign completion
• Inactivity : When a user is inactive (no shares, referrals or points) for [x] days, send a message.
• Motivate : Motivate participants who are close from your next reward by sending an email.
• Winner : Automatically draw  and notify winners based on leaderboard, raffle style or randomly.

Integrations

Perkzilla has dozens of autoresponder integrations where new leads will be automatically sent for your campaign. It integrates with ActiveCampaign, Acumbamail, Constant Contact, ConvertkKit, Drip, Encharge, Hubspot, Klaviyo, Mailchimp, Moosend, Sendgrid, Sendfox, Sendinblue, Sendy, Vbout etc. and also supports Webhooks.

Custom SMTP & Branding Removal

If you want to Send emails from your own branded domain or other provider – you can do it from SMTP Settings option for your campaign.

You can also remove PerkZilla branding throughout your campaign and also from emails. You can customize camapign to match your brand, add your own logo and even use custom domain for landing page with the recently added CNAME Feature.

PerkZilla Monthly Pricing Starts from $49 per month to upto $249 per month. The plans differs based on No. of Participants & Websites, Branding Pattern, Teammates & Sub-Accounts. Good thing to notice is all the advanced features are available in all tiers.

Starter plan is best for marketers who want to use this tool to grow their audience without expensive advertising campaigns and who are just getting started and don’t have huge  targeted audience.

If you want to remove PerkZilla branding and also increase participant limit, then Growth Plan is perfect for you.

If you don’t want to get bounded by no. of participants, seeing yourself running unlimited campaigns and also in need of Team Accounts and 5 Starter plan sub-accounts then you can think of Unlimited plan which is a bit costlier compared to other two.

For a limited period of time PerkZilla is offering a lifetime deal on Appsumo.

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